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Cars and Faces

by Martin Dockner, Mag. last modified 2008-11-28 15:25

When we look at human faces we automatically extract information about sex, age, and emotions. This same process is also applied to artificial structures, such as cars.

Automotive features and proportions co vary with trait perception in a manner similar to that found for human faces. For example, car fronts can communicate juvenility or dominance. Mathematical methods enable description of facial information perceived in car fronts, opening new horizons for the study of evolutionary-based emotional design.